Click ‘N Cook

The Greater Boston Food Bank is one of the largest food banks on the east coast. GBFB turned to Magnetik to help them design and build a new kind of recipe website - one that lets you find recipes based on everyday ingredients you already have.

Originally intended to help food pantry customers make efficient use of their ingredients, the concept proved a hit with families of all kinds by helping them make use of the ingredients they have on hand to create healthy, delicious recipes.

Magnetik built a custom ingredient-based search engine in WordPress with specialized rules to help identify recipes based on ingredient hierarchy and order. Facet based filtering helped narrow down results based on ingredient, recipe type and special dietary needs.

An educational component served to draw organic traffic, and helped to educate users about nutrition, cooking and seasonal information.