It’s not every day that I get to share news this big, and I’ll admit, it’s a mix of emotions as I write this. After many years (19 if anyone is counting) of building Magnetik into the agency it is today, I’m proud to announce that as of January 1, 2025, Magnetik has officially joined the Stirista family.

Magnetik has always been about delivering exceptional creative and marketing solutions to our clients, pushing boundaries, and striving to help your businesses grow. Over time, it became clear that the only way to grow was to join forces with a company that could provide us the support and team we need to thrive.  This relationship will provide the support and cross-channel expertise we need to provide even more value to our clients.

For those who might not be familiar, Stirista is a leader in data-driven marketing, working with powerhouse brands like LG, Deloitte, Accenture, Verizon, and Converse, to name just a few. We first met Stirista as a client of ours - we actually built their website. Over the course of the project, we became familiar with the marketing, creative and executive management teams, and realized that the way they treat clients closely mirrors our philosophy and values. 

One thing led to another, and CEO Ajay Gupta and I spent many hours discussing what a combined agency and creative team might look like. We came to the conclusion that there were only positives - for  our clients, and also for our team.

By combining Magnetik’s creative excellence with Stirista’s advanced data and targeting capabilities, we’re poised to deliver more impactful, data-driven marketing solutions than ever before. The entire Magnetik team remains intact, and we’ll now have the additional resources of Stirista’s exceptional strategy, creative, and data teams. You’ll still work with the same people you know and trust, and the personalized service you’ve come to expect from Magnetik will continue uninterrupted.

This acquisition is about growth, not just for Magnetik, but for all of us. Growth in capabilities, growth in impact, and growth in how we can serve you. I’m genuinely excited about what’s ahead. Stirista’s CEO, Ajay Gupta, and his team share our vision for innovation and excellence, and I can’t wait to introduce you to them in the coming months.

And in many ways, this serves as coming full circle - Stirista’s SVP of Marketing Will Kunkel was actually my co-founder and partner in Magnetik until 2010  and we had a reputation as a pair capable of solving any creative or strategic challenge. I’m looking forward to picking up where we left off. 

I want to take a moment to thank you—our clients—for your trust and support over the years. You are the reason we’ve reached this milestone, and I’m deeply grateful for your trust and support over the years. As we embark on this new chapter, my commitment to you remains unwavering. Together, with Stirista, I believe we’ll achieve even greater heights.

Here’s to the future and the exciting possibilities it holds for all of us.

Best,
Doug