For luxury public relations agency Middleton & Gendron, Magnetik created a new web presence that combined their existing brand assets with a stylish new look and feel. Magnetik utilized advanced HTML and javascript programming to make the site dynamic and interactive. By creating these rich animations and interactions in HTML instead of Flash, the site content is more visible to search engines and helped to increase their presence on the web. To help minimize maintenance costs, Magnetik utilized a WordPress backend to drive the dynamic news section, so the clients could add and maintain the section as easily as updating a text file.
