When People.com, one of the most popular sites in the world, needed help to launch their new shopping functionality, who did they call? Ghostbusters. But the Ghostbusters were busy so Magnetik stepped in and built an integrated marketing campaign consisting of banner ads, HTML emails, rich media and dynamic landing pages.
The rich media pushdown banner that Magnetik designed and built for this program generated higher results than any other internal marketing effort to date for People.com.